eBook: What Cognitive Biases Are Covering Up and Why Decision-Making Is At Risk

How can you start making right decisions? Check out some typical mistakes you're making all the time without even realizing it.

Cognitive Biases

Making sound, rational judgments on everything around us is vital to both our professional and personal success. But the problem is all conclusions we make are blurred because of some curious patterns our brain is taking constantly. Unfortunately, we can do little to influence them.

These patterns are called cognitive biases. Psychologists have already identified plenty of them, so we decided to provide you with a brief overview of several interesting ones.








5 Cognitive Traps We All Fall Into:

1. the anchoring effect;

2. the bias blind spot;

3. the illusory truth effect;

4. the peak-end bias;

5. the frequency illusion or Baader-Meinhof phenomenon.

Why Should You Know About These Traps?

  • Cognitive biases cause systematic misjudgments which harm decision-making (what we think is true is in fact a far cry from truth).
  • We’re getting used to mental shortcuts – our brain chooses to quit the well-trodden path of rational thinking and produces biased opinions instead as this saves it more energy and efforts (less cognitive processes need to be triggered).
  • We cannot get rid of cognitive biases completely (they operate at an unconscious level, so it’s not that easy).

So How Are You Supposed to Make a Right Decision If Your Brain Tricks You with Wrong Perceptions?

The whole point is about knowing you are susceptible to biased opinions. You can then give a second thought to all information you’ve managed to collect. After all, the more objective you are the more chances to produce the best solution you get.

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